Auto Dealership in Birmingham, AL

RMR 4X4 IS SO MUCH MORE THAN AN AUTOMOTIVE DEALER.  OUR LUXURY 4WD TRUCKS ARE ESCAPE MACHINES; GATEWAYS TO PATHS UNTRAVELED; CARRIAGES TO ADVENTURES UNDISCOVERED.  IF YOU HAVE A PASSION FOR WILD PLACES, REMOTE TROUT STREAMS, AND WHAT LIES JUST BEYOND THE NEXT BEND IN THE TRAIL, THEN YOU'RE ONE OF US.  WE'RE HERE TO HELP FIND WHAT DRIVES YOU, AND GO LIVE IT.

GO LIVE IT!

Since opening our first retail location in 2007, we have learned a lot about the automotive industry.  Mostly, we have learned what not to do, and how to stand out from the crowd.  Although we love all 4X4 vehicles, our core specialty remains Land Rovers and the activities they allow you to pursue.

We are obsessive about procuring excellent condition, gently used vehicles, which we thoroughly inspect and refurbish to ensure our products require zero apologies.  Because of the quality that has become synonymous with our name, our cars sell themselves.  At RMR 4X4, you will never experience high pressure sales tactics, gimmicks, or games.  We are a small, family owned business whose owners are at the dealership daily, and involved in every aspect of our business.  We take tremendous pride in providing unmatched quality merchandise, and the best customer experience possible.

Our unique inventory and way of doing business has attracted repeat customers from all over the country, and we are confident that you will love your time here at RMR 4X4 too.

Come visit our dealership and see for yourself…  Kick back on one of our couches, warm yourself by the fire, and swap some fish stories with us. It is truly a place, and a state of mind, unlike any other.