Specialty Auto Dealership in Birmingham, AL

RMR 4X4 IS SO MUCH MORE THAN AN AUTOMOTIVE DEALER.  OUR LUXURY 4WD TRUCKS ARE GATEWAYS TO PATHS UNTRAVELED; CARRIAGES TO ADVENTURES UNDISCOVERED.  IF YOU HAVE A PASSION FOR WILD PLACES, REMOTE TROUT STREAMS, AND WHAT LIES JUST BEYOND THE NEXT BEND IN THE TRAIL, THEN YOU'RE ONE OF US.  WE'RE HERE TO HELP FIND WHAT DRIVES YOU, AND GO LIVE IT.

GO LIVE IT!

Since opening our first retail location in 2007 as Red Mountain Rovers, we've learned a lot about the automotive industry.  Mostly, we learned that the typical auto dealer experience isn't the way it should be; so we decided to be different.  We built this business to facilitate a lifestyle of chasing sunsets, wild trails, cold mountain streams, and warm campfires.  The trucks we sell are adventure machines, designed to carry you to where you've always dreamed of being.  Shouldn't the buying process be just as enjoyable a journey?

As we've grown, we've established ourselves as one of the premier dealers in the country for specialty 4WD and overland vehicles.  Although we've broadened our horizons far beyond the classic Defenders and Series trucks of our early days, our core specialty remains Land Rover, and the unmatched freedom and comfort they provide while exploring both on and off-road.

At RMR 4X4, we are obsessive about procuring excellent condition, gently used vehicles, which we thoroughly inspect and refurbish to ensure our products require zero apologies.  Because of the quality that has become synonymous with our name, our cars sell themselves - so you'll never experience high pressure sales tactics, gimmicks, or games.   As a small, family-owned shop we take tremendous pride in providing the best customer experience possible, and our unique inventory and way of doing business has helped form deep and meaningful relationships with repeat customers all over the country, whom we now call dear friends.  We are confident that you will love your time here at RMR 4X4 too.

Come visit our dealership and see for yourself…   Kick back on one of our couches, warm yourself by the fire, and swap some fish stories with us.  It is truly a place, and a state of mind, unlike any other.