ABOUT US

WE ARE NOT YOUR TYPICAL AUTOMOTIVE DEALERSHIP! WE CONSIDER OURSELVES A LIFESTYLE BRAND, PROVIDING LUXURY PREOWNED VEHICLES TO ADVENTURE LOVERS LIKE US!​

 

GO LIVE IT!

We have been in the automotive industry for almost 20 years, and opened the doors to our first retail location in 2007.  Although we love all four-wheel drive vehicles, we are especially passionate about Land Rovers and the activities they allow you to pursue!

We spend the majority of our time and energy procuring excellent condition, gently used vehicles, which we thoroughly inspect and refurbish to ensure our products require zero apologies!

Our cars sell themselves; therefore, when you visit our dealership, you will not be overwhelmed by high pressure salesman, clowns and streamers.  We are a family owned business; our owners are at the dealership daily and involved in every aspect of our business.  This allows us to provide the best customer service and experience possible, in which we take tremendous pride.

Our unique inventory has attracted customers from all over the country, and we are confident that you will love your experience with RMR 4X4.

Come visit our dealership and see for yourself the way RMR 4X4 does business… kick back on one of our couches, warm yourself by the fire and share a few tales of your adventures or the monster fish that got away!

Testimonials

I haven’t bought my car yet...but hopefully everything goes okay this weekend when I travel to Bham. I live in Atlanta and I have been talking to Kip over the phone and he is very helpful and enthusiastic about what he does! I hope I’m able to get my G Wagon when I travel up there...but if not I will continue looking for a truck with this company.
Less than a month ago
Absolutely the best vehicle sales dealership I have ever visited. These guys are extremely knowledgeable, and although they specialize in Land Rover, they have a very diverse inventory. Sean, Kip, and Ron work hard to create the absolute best vehicle buying experience for their customers. It’s a very unique vehicle buying experience, as well as a cool place to hang out !! Go Live It !!
Over a month ago
Cool place with a cool dog......
Over a month ago
Great staff. Knowledgeable regarding all things 4x4. Inventory includes Rover Discovery, Land Rover, Range Rover, Mercedes, Toyota, etc. Really cool dog named Bailey.
Over a month ago
Great selection old and new Rovers. Genuine and friendly.
Over a month ago

Department hours

2625 5th Avenue South, Birmingham, AL 35233

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